If you think cutting brand is a smart move in a downturn, think again. The data says otherwise. The market says otherwise. And the companies who stay bold, not cautious, are the ones who come out stronger.

A clear identity and culture strategy is now central to protecting deal value in Ireland’s mid-market M&A landscape.

How brand strategy and partnership transformed AgTech innovation

Why employer branding should be about quality, not quantity

Why business and brand strategy must be in sync